Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands
Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves…
Mobile Events: NBC Connects With Today Through Roving Studio
The Today Show’s eighth annual “Where in the World is Matt Lauer?” series got a…
Sports Marketing: Puma Creates Regional Golf-And-Gamble Scrambles
If PUMAPalooza doesn’t sound like your dad’s golf tournament then the marketing message is spot-on.…
Grassroots: Scholastic Taps Into Harry Potter Mania With Bus Tour
To promote the last installment in the Harry Potter book series Harry Potter and the…
Media Stunts: WE tv’s Bridezillas Whip Up A Media Frenzy In Times Square
The WE network’s cake-covered brides are back baby. And this time they’re madder—and hungrier—than ever.…
Sponsorships: Valspar Builds Awareness with US Open Tie
Paint and coatings manufacturer Valspar is hoping to create some visibility for its new consumer…
Multiculti Marketing: Allstate’s Relationship With NASCAR Program Evolves
Allstate is expanding its involvement in NASCAR’s Drive for Diversity effort. This is its third…
Mall Marketing: Sharp Targets Upscale Shoppers with TV Lounges
Shoppers at Taubman Centers will soon have a cool place to kick back. Sharp is…
Big Plans: L.L. Bean To Create Outdoor Adventure Center
Retailer L.L. Bean is taking the brand experience outside of its stores with plans to…
Brand Marketers Build Awareness—and Goodwill—by Sponsoring Event Volunteers
Brand marketers build brand awareness—and goodwill—by sponsoring the actual event volunteers