Teaching Moms to Respect the Pouch
IN A WORLD of cans and bottles the silvery Capri Sun pouch has stood the…
Women In Event Marketing: The First Edition
In the not so distant past women draped themselves on new cars like shiny hood…
Women in Event Marketing: Brungardt
Who she is: With 32 years on the job at HP 19 of them in…
Ben & Jerry’s Recreates Bed-In Event To Promote Peace
Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace
Road Less Traveled
EVENT SPONSORSHIP is an effective and efficient way for brands to reach their target audience—racecar…
Women in Event Marketing
Who she is: Fontaine is the driving force behind Ford’s mission to get more people…
Women in Event Marketing: Pollack
Who she Is: When Pollack joined Google four and a half years ago she was…
Nestle Coffee-mate Sets Up Mobile Café
To connect with an African American demo Nestle Coffee-mate is hitting the road to bring…
Lexus Targets USTA Members With Legends Clinics
Lexus has extended its agreement with the United States Tennis Association and the U.S. Open…
Bacardi Mixes Beats To Build Brand Preference
The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and…