B-to-C Events

Verizon, Tillamook and Animal Planet Are More Than Meets the Eye

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When it comes to taking a new brand to market, sometimes it pays to be mysterious, like Verizon did for its launch of the Droid mobile phone in its shipping container showroom. Other times, a brand’s…

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Experiential Marketing Trend of the Week: Wedding Bells

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  1. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

  2. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  3. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  4. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
    Pop-Ups

    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

  5. The Brief: Retro Malls and Cheese Ball Challenges
    Sponsorships

    The Brief: Retro Malls and Cheese Ball Challenges

  6. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  7. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
    Festivals & Fan Cons

    Coca-Cola Activates its Largest Footprint Yet at Essence Festival

  8. Swag That Works: The New Rules for Trade Show Giveaways
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    Swag That Works: The New Rules for Trade Show Giveaways

  9. Experiential Marketing Trend of the Week: Wedding Bells
    Pop-Ups

    Experiential Marketing Trend of the Week: Wedding Bells