HBO Brings Out Infamous Florida Polling Booths
To drive viewership for its new film “Recount ” the behind-the-scenes story of the 2000…
Dodge Promos New Vehicles At Family Events
Dodge is hitting the highway for its Grab Life tour which is making stops at…
Building Brand Affinity
A perfect getaway for most of us means sandy beaches and warm weather but…
Dos Equis Leverages P.R. User-Gen Content For Contest
Integrated Marketing: Dos Equis Leverages P.R. Use-Gen Content For ContestA new brand awareness and relevance…
Enviga Green Tea Connects With Active Men In Central Park
Events: Enviga Green Tea Connects With Active Men In Central Park Coca-Cola-owned Enviga Green Tea…
Denny’s Gets In On Election Year Action With New Promo
Tying into election year buzz Denny’s is targeting consumers who love breakfast through an integrated…
Sheraton Activates New NCAA Partnership By Sparking Fan Rivalry
On March 11 Sheraton kicked off its first-ever CBS Sports and NCAA sponsorship by launching…
Kia Sponsors Warped Tour
In an effort to reach younger drivers—and to hype the new youth-oriented Soul hatchback—Kia Motors…
Coke Zero Capitalizes On March Madness
Coke Zero hired four NCAA fans to blog about March Madness for three weeks as…
Through The Customer’s Eyes
For software company SAP’s retail division the annual National Retail Federation Convention is among the…