Prevention takes Yoga to the Hamptons
As part of its Active Series of proprietary sporting events, which includes Prevention on the…
Why Planters Went Nuts About Green
When sustainability runs in your veins, or at your roots, as is the case with…
Freschetta Serves Up Slices to New Target
Frozen pizza brand Freschetta hit the road this summer on a cross-country food truck tour…
Red Bull Sets Makers Loose on Brooklyn
Red Bull energy drink set 16 teams of elite “makers”—a demographic made up of eco-conscious…
LG ‘Thrills’ Music Lovers With 3D Concert
To promote the launch of LG Thrill 45, its glasses-free 3D smartphone that will be…
Making a Virtual Event a Community
Most event marketers who weathered the recession will tell you, there are no sacred cows…
Virtual Events Move to Always-On
Virtual events rose to prominence out of need, and now they are as ubiquitous as…
Out of This World: Leaning on Satellite Meetings
Whether training new staffers, motivating a sales force or updating executives on business objectives, meetings…
How Virtual Events Aren’t Replacing the Face-to-Face
When virtual events first came on the scene nearly a decade ago, their main purpose…
Hard Rock Café Celebrates 40th Anniversary
It’s been 40 years since the first Hard Rock Café opened its doors, and to…