How FedEx Earned Its Gen Y Wings

B-to-C Events
Posted on March 27, 2012 by Jessica Heasley

When it comes to brand name recognition, it’s tough to compete with the “verbs.” Like Google, the search engine that became so synonymous with surfing the web that the Oxford English Dictionary made…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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