B-to-C Events

KIA Enlists Artists to Reach Consumers

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To generate buzz for its Soul vehicle among consumers in their late teens and mid- to late-20s KIA created the KIA Soul Collective. An extension of the brand’s New Way to Roll campaign the Soul Collective…

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More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In […]
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