VitaCoco Connects with LGBT Consumers on Fire Island
This summer, coconut water brand VitaCoco connected with LGBT consumers on New York’s Fire Island…
NY Lottery Gives Players a $1 Million Shot
The New York Lottery this year launched a program to promote its new Powerball game…
Cubs Tap into History to Woo Fans
To inspire Windy City residents who may not already be Cubs fans to take an…
BocceNation.com Brings Bocce to Times Square
To raise awareness and drive participation, BocceNation.com from Aug. 21 to 24 in New York…
AMC Gives Comic-Con the Zombie Treatment
Banking on the same success its Comic-Con activation had last year when AMC launched its…
Google Lends Chromebooks to Web-Surfing Travelers
To drive awareness and trial of its new Chromebook, Google in July launched a lending…
The Wii U Unveil Takes Form
The first public unveiling of Nintendo’s newest gaming system, Wii U, was the biggest story…
Bethesda Comes Alive at E3
Bethesda’s exhibit created a big buzz from the outside thanks to some incredible scenery and…
Ocean Spray Hits the Road on a Barcoded Sampling Tour
Ocean Spray through November is executing a mobile sampling tour that urges consumers to interact…
Brand Take Virtual Meetings to Global Audiences
When software provider Compuware made the choice to take its global user conference virtual in…