Social Networking Adds Value to Events
When picking and choosing professional events to attend people want to get the most bang…
Standing Out as a Sports Property Part I
To theme or not to theme that is the question all event marketers must ask…
Sponsoring Olympic Athletes
As the countdown to the 2008 Beijing Olympic Games begins many brands are waiting with…
Honest Tea Steps Up Efforts To Support Wider Distribution
As part of a strategy to become more accessible and reach a broader audience Honest…
Levi’s Drives Traffic To New NYC Store
Levi’s is building excitement for the grand opening of its fourth New York City location…
Slurpee Rocks with Guitar Hero
7-Eleven and Activision have partnered with Coca-Cola and Microsoft in a marketing blitz to promote…
PlayStation Connects With Music Fans At Bamboozle
Sony Computer Entertainment America leveraged its first-ever sponsorship of The Bamboozle Festival—a two-day alternative music…
Early Times Creates Giant Mint Julep At Derby
Early Times leveraged its sponsorship of the Kentucky Derby this year by creating what the…
A&E ‘Decontaminates’ Andromeda Fans
A&E is promoting its upcoming miniseries “The Andromeda Strain ” based on Michael Crichton’s 1969…
Kraft Rolls Out Tour To Support New Bagel And Cream Cheese Line
To drive trial and sales of its new Bagel-fuls product line—bagel sticks filled with Philadelphia…