Strange Encounters
At a time when streaming services are overflowing with content and movie theaters continue to…
Brand Collabs: How Milk-Bone and Jif Activated a Dog-friendly ‘Museum’
There are brand collaborations that make headlines, and there are brand collaborations that make sense.…
Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart
Justin Breton is all about embracing the unknown and taking a chance on new technologies.…
How the Event Industry is Responding to New U.S. Tariffs, from Prices to Pivots
After weeks of conjecture and swirling rumors around how U.S. tariffs would shake out, the…
Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025
Disco balls, a dj, fog and lasers… This wasn’t going to be a regular trade…
Guest Column: Measuring the Total Value of Sponsorship Activations
Event Marketer is an exclusive partner of the industry’s leading authority on event measurement and…
Hosting a Skincare Activation? Steal These Eight Tactics
Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving…
The Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear…
Scientific Methods
In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are…
10 Things We’re Fired Up for at the 2025 Experiential Marketing Summit
There’s only one place where professionals who are all in on event marketing, all the…