Five Tips For Connecting With Hispanic Consumers
The November/December issue of Event Marketer offers an in-depth look at marketing to Hispanics. Here,…
Why Top Brands Choose Alternative Sports Platforms
When it comes to sports sponsorships, most of the attention goes to the biggest spectacles…
Social Media Top Tip: Algorithms
In this monthly series, EM brings you tips and tricks from pros and experts who…
ION Wraps the Press in Holiday Spirit
ION Television from Dec. 2 to 6 delivered holiday cheer and sweet treats to New…
Espolón Tequila Leverages Live Theater
Espolón tequila on Nov. 1 hosted 200 New Yorkers at Green-Wood Cemetery in Brooklyn, NY,…
Zappos Surprises Flyers At Baggage Claim
Online retailer Zappos surprised consumers flying into Houston’s George Bush Intercontinental Airport on American Airlines…
Hopping Santas Share Christmas Peeps Varieties
A gaggle of 20 Santas hopped and shimmied their way across New York City on…
New Yorkers Get ‘Marooned’ On Malibu Island
Malibu Rum on Nov. 16 awarded 1,000 fans a private concert by Maroon 5 that…
How Kia Accessed A World Stage With A Hashtag
Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards,…