Photo Gallery

A Night In White: The PopUp Dinner Brooklyn

By
By 7:00, nearly every seat was filled and every tabletop spilling over with flowers, feathers, food, wine and champagne.

On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four popup events presented this year by Acura. The PopUp…

More on This Topic

morotorla-razr-launch-circ-2023-jumping-acrobats
B-to-C Events

Motorola Recruits Cirque du Soleil Acrobats for the Reveal of its Razr+ Smartphone

hasbro-amazon-transformers-mural-activation-2023-fans-by-mural
B-to-C Events

A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon

nbcu sdcc overhead
B-to-C Events

Live From Comic-Con: Our Firsthand Tour of 12 Brand Activations

campari-apreol totc2022-bartender pouring shots
B-to-B Events

How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference

hilton-on-the-green-2022-pop-up-room
B-to-C Events

Hilton on the Green: How Golf Fans Watched the Pros Tee Off from the Comfort of a Pop-up Hotel Room

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign […]
fx-comiccon-2022-labyrinth-entrance
B-to-C Events

How FX’s ‘Living Garden’ Surprised and Delighted Fans at Comic-Con

american-express-business-class-live-2022-dining
B-to-B Events

Amex Adds ‘Swagger’ to its Small Business Conference with Curated Lifestyle Touchpoints

SDCC 2022: Six Activations We Loved at San Diego Comic-Con
B-to-C Events

Live From San Diego: Six Can’t-miss Comic-Con Activations

ghiradelli-smores-tour-2022-woman-roasting
B-to-C Events

Ghirardelli Elevates the S’mores Moment on its first Experiential Tour

Popular

  1. Paycom Makes a Loyalty Play at SHRM26
    Conferences

    Paycom Makes a Loyalty Play at SHRM26

  2. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  3. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  4. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  5. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  6. The Brief: Hut Originals and Running Vaults
    Festivals & Fan Cons

    The Brief: Hut Originals and Running Vaults

  7. 3 Things We Loved from Laneige’s Wonder Lab Pop-up
    Field Report

    3 Things We Loved from Laneige’s Wonder Lab Pop-up

  8. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  9. Five Mid-Year Trade Show Exhibit Trends to Watch
    Trade Shows

    Five Mid-Year Trade Show Exhibit Trends to Watch