Inside Friendship Dairies’ Social Media Startup Strategy
Last year, New York-based Friendship Dairies saw big, national competitors encroaching into its home territories…
How Pop-Tarts Connects with ‘Digital Concert Groupies’
There’s a new breed of concertgoers emerging in this digital landscape—two out of every three…
EventTech 411: Mobile Management and Engagement Tools
Every conversation in the event marketing industry eventually comes around to technology. You want to…
In-Vehicle Engagements Differentiate Toyota’s ‘Go Places’ Tour
In the spirit of that summertime family ritual, the road trip, Toyota in July packed…
EM@The Mermaid Parade
SVEDKA Vodka samples a 30-year-old Coney Island, Brooklyn, NY, tradition
Food Bank For New York City Delivers Healthy Snacks
Ice cream trucks are synonymous with summer, but for the second season in a row…
Ender’s Game Brings Movie Sets to Comic-Con
To build on the excitement already brewing for the long-awaited film adaptation of Orson Scott…
Atlantic City Hits the Road to Showcase its Offerings
The Atlantic City Alliance is sponsoring the Live from AC roadshow, a two-story pop-up that…
SVEDKA Vodka’s Mermaid Parade Cube Experience
SVEDKA activated a sampling "cube experience" along the route of the Mermaid Parade, a 30-year…