This Air France Event Took a Surprising Turn
Air France on Oct. 24 whisked four lucky people from New York to Paris as…
What You Missed at EventTech 2014, Part One
Highlights, Insights and The Best Stuff Seen and Heard at EventTech 2014 For one hearty…
Bigelow Mobile Tour Takes Tea Time on the Road
To drive trial of new flavors and build brand awareness by promoting its family-owned story,…
8 Tips for Ensuring Your Event is Safe
Event Security is a hot-button issue for everyone these days. The first family, the royal…
Serving Up a Slice of the $50 Billion Pop-Up Industry
A new study out by PopUp Republic, a social media marketing company, has put a…
EM All Access: Intel Extreme Masters
Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the…
Chobani Turns to Events to Stir Up the Yogurt Wars
Chobani, the top-selling Greek yogurt brand in the U.S., is no stranger to event marketing.…
Augmented Reality App Drives Tune-In To ‘Modern Family’
To attract viewers and promote the new season of “Modern Family,” FOX TV affiliates in…
Inside Levi’s 49ers Naming Rights Sponsorship
Jeans and football fans go hand-in-pocket. So, when it came to inking a 20-year naming…
Warrior Drives Hockey Demos with a Retail Tour
Warrior Sports, a hockey brand in the New Balance Athletic Shoe portfolio, conducted its first-ever…