Gallery Archives - Event Marketer

Gallery

March 22, 2019

How Brands Engaged Hoops Fans at NBA All-Star Weekend

There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture that makes NBA All-Star Weekend the new must-visit fan destination—and brand destination, too. At this year’s event, Feb. 15-17, in Charlotte, NC, EM got a firsthand...

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March 19, 2019

Big Bets in Experiential at SXSW, from Netflix to Sony to Lululemon

If ever there were an event that lets brands flex some strategic muscle, it’s SXSW. The annual Austin-based conference and festivals, this year March 8-17, attracts influential and savvy audiences that hail from the film, emerging tech and music industries. Engaging this crowd is a tall order for brands, some of whom forgot traditional activations...

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February 28, 2019

MWC Barcelona 2019: Five Trends From the Show Floor

It’s easy to get overwhelmed at the behemoth experience that is MWC Barcelona (formerly Mobile World Congress), but after two days in beautiful “Barthelona,” we can certainly say this event is one well-oiled machine. Amid the more than 2,400 exhibitors showcasing the latest mobile technologies and well over 100,000 attendees milling around eight massive exhibit...

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February 26, 2019

Photo Tour: How Summit Revamped its Culinary Program with Brand Integrations

The Summit ideas festival, which held its flagship event in Los Angeles Nov. 2-5, revamped its culinary program this year by creating a food court for attendees catered by celebrity chefs, a night market, full buyouts of local restaurants and a dedicated programming track for culinary. Another key component to the upgrade were brand integrations,...

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February 22, 2019

How High West Whiskey Honored Utah Rail History with a Portable Saloon

High West whiskey kicked off its first-ever multi-city mobile tour, the High West Whiskey Run, on Feb. 6 at the base of Park City Mountain Resort in Utah during the 2019 FIS World Championships snowboarding and ski event. The tour’s centerpiece: a caboose train car that converts into a bar and bears an aesthetic modeled...

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