B-to-C Events

Massive Marvel Experience Tour Unleashed

By
marvel experience

It’s only mid-January, but there is a chance that the largest brand experience of the year may have just been unleashed—a traveling six-story Marvel Experience spanning three acres under seven inflatable…

More on This Topic

The Brief Roundup

The Brief: Retro Malls and Cheese Ball Challenges

Pop-Ups

Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

Trend of the Week

Experiential Marketing Trend of the Week: Delivery Design

Sponsorships

Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

Festivals & Fan Cons

Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
Event Peeps Ilana Gilovich-Stossel Graphic
Podcast

Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

The Brief Roundup

The Brief: Boot Rooms and Beer Windows

Uber “Sorry for Your (Team’s) Loss” Mobile Activation
Trend of the Week

Experiential Marketing Trend of the Week: Commiseration Activations

Field Report

5 Big Experiential Themes from Fanatics Fest 2026

Popular

  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  2. Paycom Makes a Loyalty Play at SHRM26
    Conferences

    Paycom Makes a Loyalty Play at SHRM26

  3. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  4. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  5. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
    Podcast

    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  6. Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
    Trade Shows

    Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

  7. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  8. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  9. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups