Dan Hanover

As founding editor of Event Marketer and Event Design magazines, Dan is one of the leading voices and a trusted resource within the event marketing community. Dan has an extensive background in covering the marketing and event field, having held senior editorial positions at PROMO Magazine and Sales & Marketing Management prior to founding Event Marketer and Event Design.
  • House of Whatever
    B-to-C Events

    Super Bowl XLIX: Bud Light’s House of Whatever

    Bud Light’s Up For Whatever platform has returned for a second year, ushered in with a massive 75,000-sq.-ft. House of Whatever experience constructed at Super Bowl XLIX in Glendale, AZ. What began a year ago with a Super Bowl TV spot extracted from real user-driven content has not only become a phenomenon—it’s become an inspiration […]

  • marvel experience
    B-to-C Events

    Massive Marvel Experience Tour Unleashed

    It’s only mid-January, but there is a chance that the largest brand experience of the year may have just been unleashed—a traveling six-story Marvel Experience spanning three acres under seven inflatable domes. Pictures just don’t do it justice. The footprint (which packs into 60 semis between cities) can be seen from miles away and could […]

  • B-to-C Events

    10 Years of EM: Brands of the Decade

    Ten years ago, a small subsection of corporate marketing departments began to fall in love with a fairly new and extremely unproven discipline called event marketing. From auto and financial-services to beverage, commercial aviation, retail and technology, it started to grow like religion.

  • B-to-C Events

    BP Fuels An Olympic Connection

    With a mirror-encased shell that creates a look more Buck Rogers than eco-friendly fuel company, BP’s Fueling the Future experience focused on the “many practical, progressive steps” the oil company is taking to help the world become more efficient and eco-friendly.

  • B-to-C Events

    Inside Cisco’s Olympic Rooftop Experience

    The Cisco House, a two-level b-to-b experience designed and built on the roof of the Westfield Mall and office park by the Stratford rail station, might just be the best Olympic experience few will ever set eyes on. And that’s the idea.