Author archive for Dan Hanover
On the Ground in Vancouver: Coke’s Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics has lines up to two hours long, but those that wait have been rewarded. The Pavilion experience begins with a tour of Coke memorabilia and the brand’s history with the Olympics, then puts visitors into a pre-experience theater for an HD movie about the Games. Once...
EM Follows Up on Five Years of Cover Stories
EM Follows Up On Five Years Of Cover Stories Dean Acheson may have said it best. “Always remember that the future comes one day at a time.” In the event business the future comes one engagement at a time. As the industry continues to speed up gone are the days when live marketing was looked...