Dan Hanover, Author at Event Marketer - Page 4 of 4

Author archive for Dan Hanover

February 18, 2010

On the Ground in Vancouver: Coke’s Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics has lines up to two hours long, but those that wait have been rewarded. The Pavilion experience begins with a tour of Coke memorabilia and the brand’s history with the Olympics, then puts visitors into a pre-experience theater for an HD movie about the Games. Once...

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January 28, 2010

EM Follows Up on Five Years of Cover Stories

EM Follows Up On Five Years Of Cover Stories Dean Acheson may have said it best. “Always remember that the future comes one day at a time.” In the event business the future comes one engagement at a time. As the industry continues to speed up gone are the days when live marketing was looked...

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January 28, 2010

JetBlue Airways Offers a Jet-setting Substitute

JetBlue Airways has created a line of faux products called the Flyers Collection to help make competing airlines feel more “jet-y” and is displaying its (admittedly fake) wares in a new pop-up storefront on 9th Avenue in New York City. The line was launched on the airline’s Facebook page at facebook.com/jetblue.

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