Dan Hanover

As founding editor of Event Marketer and Event Design magazines, Dan is one of the leading voices and a trusted resource within the event marketing community. Dan has an extensive background in covering the marketing and event field, having held senior editorial positions at PROMO Magazine and Sales & Marketing Management prior to founding Event Marketer and Event Design.
  • B-to-C Events

    On the Ground in Vancouver: Coke’s Olympic Pavilion

    The massive Coca-Cola experience at the 2010 Winter Olympics has lines up to two hours long, but those that wait have been rewarded. The Pavilion experience begins with a tour of Coke memorabilia and the brand’s history with the Olympics, then puts visitors into a pre-experience theater for an HD movie about the Games. Once the movie ends, a wall disappears and a mist-heavy entrance gives way to a full theme-park type experience. It begins with cold Cokes dished from the ice bar.

  • B-to-C Events

    EM Follows Up on Five Years of Cover Stories

    EM Follows Up On Five Years Of Cover Stories


    Dean Acheson may have said it best. “Always remember that the future comes one day at a time.”

    In the event business the future comes one engagement at a time. As the industry continues to speed up gone are the days when live marketing was looked at as the add-on. Gone are the days when the event was the tactical extension of a branding program. Gone are the days when face-to-face marketing was but a mere silo of brand management.

  • Technology

    JetBlue Airways Offers a Jet-setting Substitute

    JetBlue Airways has created a line of faux products called the Flyers Collection to help make competing airlines feel more “jet-y” and is displaying its (admittedly fake) wares in a new pop-up storefront on 9th Avenue in New York City. The line was launched on the airline’s Facebook page at facebook.com/jetblue.