Dan Hanover, Author at Event Marketer - Page 3 of 4

Author archive for Dan Hanover

February 23, 2010

Video Tour of the P&G Family Home

Taking over the USOC family program from now-departed sponsor Bank of America, the consumer product giant has turned a conference center on West Hastings Street into a “home away from home” for U.S. athletes and their families, in the process bringing to life nine of its top brands. Open from 11 a.m. to 11 p.m....

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February 23, 2010

EM Goes Inside P&G Home

In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days.

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February 19, 2010

The Samsung Pavilion

They say you shouldn’t judge a book by its cover. Well, maybe you should. With a slick exterior design more reminiscent of a museum than a temporary brand experience, Samsung’s branded center at the Olympic Live City gets an A for its exterior curb appeal (Design: Imagination, New York City). Consumers first access an HD...

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February 19, 2010

A Video Tour of Bell Canada’s Ice Cube

It is the largest sponsor at the 2010 Winter Olympics, using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. For Bell Canada, the Vancouver Games is an opportunity that couldn’t be passed up. Those on the ground at the Games find the Bell Canada brand, literally, everywhere....

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February 19, 2010

Yahoo! Fancouver Pop-up

Yahoo! is activating at the Olympics with a “Fancouver” pop-up store bringing to life the attributes and brand essence of its Yahoo! Sports offerings. Consumers pop in (upwards of 10,000 are rolling through daily) and participate in winter-themed sports games via Wii stations, photo activation interactions (they can post photos to a huge wall collage)...

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