Video Tour of the P&G Family Home - Event Marketer

Video Tour of the P&G Family Home

Taking over the USOC family program from now-departed sponsor Bank of America, the consumer product giant has turned a conference center on West Hastings Street into a “home away from home” for U.S. athletes and their families, in the process bringing to life nine of its top brands. Open from 11 a.m. to 11 p.m. each day, the pop-up experience serves as “a quiet oasis away from the chaos of the games for athletes and their families,” said Janet Fletcher, associate marketing director for the P&G Olympic Team, while giving EM a tour in Vancouver. For the full story, click here.

Dan Hanover
Posted by Dan Hanover

As founding editor of Event Marketer and Event Design magazines, Dan is one of the leading voices and a trusted resource within the event ma rketing community. Dan has an extensive background in covering the marketing and event field, having held senior editorial positions at PROMO Magazine and Sales & Marketing Management prior to founding Event Marketer and Event Design.
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