JetBlue Airways Offers a Jet-setting Substitute - Event Marketer

JetBlue Airways Offers a Jet-setting Substitute

JetBlue Airways has created a line of faux products called the Flyers Collection to help make competing airlines feel more “jet-y” and is displaying its (admittedly fake) wares in a new pop-up storefront on 9th Avenue in New York City. The line was launched on the airline’s Facebook page at facebook.com/jetblue.

The “products” on display in the store and online include the Yumbro the friendly robotic seat buddy who says nice things and dispenses the free snacks that passengers would have gotten had they been on a JetBlue flight. Then there’s the Knee Jockey a self-contorting device that simulates the kind of legroom a JetBlue passenger would have enjoyed. It is designed to lift and tuck a passenger’s knees to his or her chest giving flyers’ legs the extra centimeter of freedom they deserve. Our favorite? The Marshpillow a huge marshmallow cushion coated in melatonin powder that solves common flying problems like hunger cramping and jetlag. JetBlue warns however that consuming 100 percent of the Marshpillow defeats 50 percent of its purpose.

“The key goal of this store and promotion is a demonstration of our platform—that JetBlue does things differently than other airlines ” Fiona Morrisson director of brand at JetBlue Airways told Buzz. “We’ve been looking for ways to demonstrate that difference and this is it.” Agency: JWT New York City.

Dan Hanover
Posted by Dan Hanover

As founding editor of Event Marketer and Event Design magazines, Dan is one of the leading voices and a trusted resource within the event ma rketing community. Dan has an extensive background in covering the marketing and event field, having held senior editorial positions at PROMO Magazine and Sales & Marketing Management prior to founding Event Marketer and Event Design.
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