Shape Whips Up an Engaging Awards Breakfast
Shape Magazine’s 10th Annual Beauty Awards breakfast this year put an interactive spin on the…
So Delicious Lets Consumers Dictate Sampling Stops
So Delicious, a dairy-free brand whose portfolio includes ice cream, creamers and milks, incorporated a…
American Express Activates Digital Experiences at US Open
The US Open American Express Fan Experience this year features two new activations, an interactive…
GoGo squeeZ Pumps Up Play with Mobile Playground Tour
GoGo squeeZ is back on the road, driving trial of the fruit pouch product while…
Kia Dishes Cars and Cuisine at Cadenza Events
To introduce its high-end 2014 Cadenza to influencers and tastemakers Kia has partnered with OpenTable,…
Frito Lay Promotes Jack’D Snacks with Mobile Dunk Tank
Frito Lay this summer is traveling the country with a mobile dunk tank called the…
Sony Mobile Hits the Showers to Promote Xperia Z
It’s not everyday you come across a swimsuit-clad model showering in a storefront, but that’s…
U by Kotex Leverages Concerts, Social Media to Drive Trial
To drive trial of its feminine care products, U by Kotex throughout August is engaging…
Has Technology Become a Roadblock to the Face-to-Face Experience?
If there is anything more ubiquitous than measurement in discussions of event marketing, it’s technology.…
How Microsoft Reinvented the Worldwide Partner Conference
Microsoft’s Worldwide Partner Conference landed this year at the George R. Brown Convention Center in…