A Sneak Preview Of Our 2014 Women In Events Special Report
Are you a woman in events? Do you have opinions about the ups and downs…
How Cracker Jack Is Taking Its Iconic Mystery Prizes Into The Digital Age
Cracker Jack is the original “master of surprise,” having satisfied the snacking masses for more…
Local Perspective: Why Brands Love the DC BBQ Battle
Washington D.C. played host to its annual DC BBQ Battle on June 21 and 22…
Milo’s Kitchen Targets Doggies With Treat Truck
There are pet owners and then there are pet parents, those whose pets have a…
Flying High With Alaska Airlines And Russell Wilson
More than 1,200 VIP customers on June 6 attended this Alaska Airlines event. Here’s a…
VIDEO: Inside A VIP Alaska Airlines Customer Event
More than 1,200 VIP customers on June 6 attended this Alaska Airlines event headlined by…
Social Media Lessons From Sperry Top-Sider
The results are in, along with some valuable social media lessons, from Sperry Top-Sider’s second…
Tech Strategy: American Express Swings Into RFID
American Express took its Championship Experience at this year’s US Open in Pinehurst, NC, into…
The oPhone Technology And Scents In Events
On June 18, Harvard Professor David Edwards and former student Rachel Field successfully sent “a…
American Express Woos Golfers At The U.S. Open
American Express’s activations at this year’s U.S. Open in Pinehurst, N.C., offered attendees new customized…