Three Lessons On Event Marketing To Women
There were many key findings kicked around at M2W: The Marketing to Women Conference held…
Bacardi CMO Dima Ivanov Talks Reinventing The Iconic Rum Brand
With 20 years in consumer marketing roles, eight of them at Bacardi, Dima Ivanov knows…
Inside Wellness Activations at Amgen Tour of California
As title sponsor of the 2015 Amgen Tour of California for a 10th year, Amgen,…
Scenes From The Amgen Tour of California
The Amgen Tour of California is the largest cycling event in North America. Owned by AEG, it…
Guerrilla Stunt: Fruit of the Loom Unleashes Models
Fruit of the Loom last month promoted its no ride-up boxer briefs by creating a…
EM All Access: Inside Microsoft’s Newest Event
In this exclusive super-episode of EM All Access, our editorial team takes you with us…
EM All Access: An Exclusive Tour of Microsoft’s Newest Event, Ignite
In this exclusive super-episode of EM All Access, our editorial team takes you with us…
Taking a Tonic Journey With Bombay Sapphire
“The sixth floor, that’s where the really cool bar is,” says a woman to a…
Craft Beer Brand Launches an IPA and a Pop-Up Strategy
The IPA or India Pale Ale is the No. 1 category in craft beer, and…
Inside Kia’s All-Fabric Booth Design at NYIAS
Call it serendipity. Call it bad luck. Call it fate. However you label it, the…