Clorox Brings Twitter Fountain to SXSW Eco
To raise awareness and additional donations for its Safe Water Project, a public health program…
Perrier Launches An Artsy Bottle Collection
Perrier on Sept. 25 uncapped its new limited-edition street art collection of bottles and cans…
Beyond The Business Side of Women’s Events
A piece in The New York Times on Oct. 6 draws attention to a trend…
Eight O’Clock Makes ‘Friends’ with Sitcom Fans
There may be a Starbuck’s on every street corner in New York City, but there…
10 Mobile Tours (And More) From the Season’s Campaigns
From mustard to dog treats, household tools to frozen veggie burgers, the mobile tours and…
Acura Gambles On The ‘Pop-Up Picnic’ Phenomenon
It looked like a scene straight out of “The Great Gatsby,” but with a hip-hop…
Connecting with the Burgeoning Fantasy Trend
Event Marketer went back in time this summer to dig into the world of Renaissance…
Transforming a Car Fan into a Brand Fanatic
It was grey, and a bit wet that morning, but I wasn’t too concerned. A…
Vanity Fair Tour Gives Women And Charity A Lift
Women like support—from each other and from their lingerie. So to give them an opportunity…
Technology Inspires LG’s Art of the Pixel Gala
The pillared front façade of Gotham Hall on Broadway in New York City glowed an…