B-to-C Events

Why Bonnaroo’s Signage Appeals to Millennials

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Bonnaroo Sponsors Employ Authentic Signage
Down at The Grind, a venue on the property at Bonnaroo, Teva promoted its presence with old-timey marquee signage.

Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this year’s Bonnaroo Music & Arts Festival in June, a four-day event with 80,000-plus…

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