Why Bonnaroo’s Signage Appeals to Millennials – Event Marketer

Why Bonnaroo’s Signage Appeals to Millennials – Event Marketer
Bonnaroo Sponsors Employ Authentic Signage

Why Bonnaroo’s Signage Appeals to Millennials

Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this year’s Bonnaroo Music & Arts Festival in June, a four-day event with 80,000-plus millennials in attendance, sponsoring brands demonstrated just how well they understood that fact. The 14-year-old festival’s producer Superfly, New York City, steers brands away from heavy branding, contending that the main activation space, Centeroo, needs to feel cohesive and authentic. Here, a look at signage, in all forms, that we found while exploring “the farm.” Check out this link for more coverage.

Take a Tour of Bonnaroo Activation Signage:
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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