B-to-C Events

L.L. Bean’s Holiday Installation Brightens Retail Activity

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L.L. Bean’s Holiday Installation Brightens Fourth-Quarter Retail Activity
The exterior of the reindeer barn where attendees flock to get a peek of Santa’s fleet and the big man himself. (Photo credit: Red Tide Productions)

November and December are the most important sales months of the calendar year, and L.L. Bean knows it. The Freeport, ME-based retailer during the fourth quarter becomes a veritable hub of activity, with…

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