retail activation – Event Marketer

retail activation – Event Marketer

Posts tagged with ‘retail activation’

October 4, 2021

How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event

As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location. Using...

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May 10, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and...

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December 19, 2016

L.L. Bean’s Holiday Installation Brightens Retail Activity

November and December are the most important sales months of the calendar year, and L.L. Bean knows it. The Freeport, ME-based retailer during the fourth quarter becomes a veritable hub of activity, with more than 500,000 consumers passing through its doors during the final six weeks of each year. This season, from Nov. 18 to...

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