Tag: retail activation
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Trade Shows
Exhibit Design: 6 Experiential Ideas from Groceryshop 2026
Groceryshop 2026, the leading event for the everyday retail ecosystem, brought together more than 4,000 retail leaders at Mandalay Bay Convention Center in Las Vegas, Sept. 22-24. The expanding “Meetup” program featured more than 30,000 co-matched business meetings. Three themes dominated the event: AI becoming the consumer’s first stop in their shopping journey; value being […]
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Trend of the Week
Experiential Marketing Trend of the Week: Double-Decker Buses
The double-decker bus is more than just a London icon or a commuter vehicle. It’s an experience of its own. From the open-top deck to the stacked structure, it offers panoramic city views and is a photo moment in itself. Plus, with two floors, a double-decker bus offers double the seating capacity, or with the […]
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Trade Shows
Event Profs Weigh in on the Biggest EuroShop 2026 Trends
From a flipped mountain to a fruit Eiffel Tower to floating carts, EuroShop once again lived up to its claim as the “Global Retail Festival,” welcoming more than 81,000 visitors from 141 countries and 1,840 exhibitors representing 61 nations from Feb. 18-22, in Düsseldorf, Germany. Held every three years, the trade show has become a […]
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B-to-B Events
Talking Shop: Seven Exhibit Trends Spotted at NRF 2026
Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s […]
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B-to-C Events
The Brief: Farmer’s Barkets and Hair Monsters
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters.




