B-to-C Events

How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event

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Sephora at Kohls launch_qr code beauty maze

The mobile-first event offered plenty of opportunities for social sharing.[/caption]
As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two key players.…

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