sephora Archives - Event Marketer

sephora Archives - Event Marketer

Posts tagged with ‘sephora’

January 24, 2022

Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022

As we begin a new year amid another pandemic surge, the industry is focused on in-person experiences that offer ease of interaction and prioritize the wellbeing of audiences. Indeed, brands have had almost two years to test and evaluate different types of programming while restrictions tightened and loosened. Here we examine a few event trends...

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October 4, 2021

How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event

As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location. Using...

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November 26, 2018

A Convention Meets an Instagram Museum at the Sephoria House of Beauty

Customers and clients of Sephora know the beauty retailer well for its bright environment, product assortment and for its discovery-based shopping model where consumers explore and test products on their own—a different approach than that of a traditional cosmetic department store experience. For its 20th anniversary this year in the U.S., Sephora turned to experiential...

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