experiential retail Archives - Event Marketer

Posts tagged with ‘experiential retail’

February 1, 2022

Top Five Engagements from the ‘Bowie 75’ Experience

In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan....

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October 11, 2021

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Much of this revival can be attributed to...

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October 4, 2021

How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event

As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location. Using...

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May 10, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and...

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