Posts tagged with ‘experiential retail’
NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show
If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s...
Q&A: Walmart Canada on Launching an Incubator to Stay Ahead of the Retail Curve
For 10 consecutive months, Lee Jeyes, head of innovation at Walmart Canada, was in “stealth mode” working on the brand’s first-ever incubator, Blue Labs. The think tank was ultimately unveiled amid Walmart Canada’s debut at the 2022 Collision conference in Toronto (Kubik handled), where an interactive booth and multiple presentations delivered by executives during the...
Top Five Engagements from the ‘Bowie 75’ Experience
In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan....
AT&T’s Four Tips for Elevating Engagement to Meet the Needs of the Covid-era Consumer
The new era is a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern Covid-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a...