Tag: experiential retail
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B-to-C EventsWith Sponsor Verizon, WIRED’s Holiday Pop-up Store Celebrates its Fifteenth Year
WIRED magazine celebrated its 15th season of activating a pop-up retail experience showcasing the “must have, new, now and next” technology products for the holiday season. Open Dec. 13-22, consumers were invited to meander and shop a 2,600-square-foot space at Brookfield Place shopping center in Lower Manhattan, curated in partnership with the magazine’s editorial staff […]
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B-to-C EventsNike’s Retail Experience Combines Digital Features With Personalized Service
Nike opened its flagship, New York City retail experience mid-November with a promise of delivering a futuristic digital shopping experience in store that’s as seamless as making purchases online via the Nike app. So, to get a glimpse of what Nike is offering consumers, EM braved below-freezing temperatures and trekked to Fifth Avenue and 52nd […]
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B-to-C EventsHow Toys ‘R’ Us Could be Saved by Experiential in Retail
Brick and mortar retailers have faced increasing competition from online retailers for some time, but Toys ‘R’ Us became a poster child for the issue, and its ripple effects across an industry, when in June it closed hundreds of stores in the wake of a bankruptcy filing and planned auction. Last week, however, investors announced […]