L.L. Bean Archives - Event Marketer

Posts tagged with ‘L.L. Bean’

June 27, 2019

L.L. Bean Hosts Marshmallow Roasts in Cities with ‘S’more out of Summer’

We all say it: Summer goes by too quickly. So, L.L. Bean this summer is activating experiences designed to help consumers create and savor the moments—and, naturally, spend more time outdoors. The brand’s new fully integrated “S’more out of Summer” campaign involves pop-up campsites in cities across the country, activations at community events, digital extensions,...

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December 24, 2018

Six Holiday Experiences That Proved it’s the Most Wonderful Time of the Year

Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations to imaginative window displays to digital engagements, brands go all-in to connect with consumers amid the busiest shopping season of the year. This year was no exception, with all manner of brands coming...

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July 18, 2018

L.L. Bean Gives Office Life the Boot with Four Outdoor Workspace Activations

You might say the office is untapped marketing territory, rife with consumers looking for a way to break out of their eight-hour indoor workdays, especially during the summer months. Research shows that the majority of Americans spend 95 percent of their time inside, and half that time is spent at the office. L.L. Bean capitalized...

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December 19, 2016

L.L. Bean’s Holiday Installation Brightens Retail Activity

November and December are the most important sales months of the calendar year, and L.L. Bean knows it. The Freeport, ME-based retailer during the fourth quarter becomes a veritable hub of activity, with more than 500,000 consumers passing through its doors during the final six weeks of each year. This season, from Nov. 18 to...

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