Augmented Reality App Drives Tune-In To ‘Modern Family’
To attract viewers and promote the new season of “Modern Family,” FOX TV affiliates in…
Inside Levi’s 49ers Naming Rights Sponsorship
Jeans and football fans go hand-in-pocket. So, when it came to inking a 20-year naming…
Warrior Drives Hockey Demos with a Retail Tour
Warrior Sports, a hockey brand in the New Balance Athletic Shoe portfolio, conducted its first-ever…
Sponsorship: What’s New in the Sports Landscape
To get a better sense of what’s shaking in the sports sponsorship landscape, Event Marketer…
New Video Series: EM All Access with Joe English
Introducing a new video series featuring behind-the-scenes interviews with the industry’s most innovative event marketers,…
Check Out Dreamforce 2014 in Pictures
Two weeks ago, EM spent a day at Dreamforce 2014, the mammoth software conference hosted…
Rodent Tartar, Anyone? FX Turns Up The Horror
Vampire culture is leaving its mark on TV and in movies, but FX’s series “The…
Five Tips For Nailing the Black Tie Event
LG Electronics USA in September hosted the Art of the Pixel Gala, the kind of…
Using Oculus Rift, Mechanics Get a Lesson in Bosch
Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive”…
Peptocoptor Saves the Day for Six Flags Guests
Six Flags amusement parks host Halloween Fright Fest events every year at select parks, but…