Brand USA Tightens Up its ‘Road Trips’ Content Strategy in Year Two

Brand USA Tightens Up its ‘Road Trips’ Content Strategy in Year Two
Brand USA Year 2 2015

Brand USA Tightens Up its Content Strategy

For the second summer in a row, Brand USA, a public-private organization that promotes international travel to the U.S., sent teams of international travel influencers on content-gathering great American…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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