Brand USA Year 2 2015

Brand USA Tightens Up its Content Strategy

Tours, B-to-C Events
Posted on November 9, 2015 by Rachel Boucher

For the second summer in a row, Brand USA, a public-private organization that promotes international travel to the U.S., sent teams of international travel influencers on content-gathering great American…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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