EventTech 2015: What You Missed on Day One – Event Marketer

EventTech 2015: What You Missed on Day One – Event Marketer
Event Tech 2015 Day 1

EventTech 2015: What You Missed on Day One

More than 30 intrepid EventTech attendees skipped the breakfast buffet and grabbed an early morning shuttle to the Mojave Desert for a two-hour hiking excursion on the famous McCullough Trail. Attendees could pick between a casual or more intermediate route through the Black Mountain Range, and felt the burn as the elevation hit more than 5,000 feet. We heard there were more than a few sore muscles on the return trip, but everyone made it back alive and appreciative for the chance to get to know one another in a literally off-the-beaten-path way.

EventTech’s official content program kicked off at 1:30 with three workshops. At Drone University, attendees hopped on a bus and headed out of the FAA’s no-fly zone to Springs Preserve Amphitheater where Expert Drones ceo Brett Velicovich led an in-depth crash course on how drones work, how to integrate them into events and, most importantly, how not to lose a finger doing it.

Back at the Bellagio, author Jason Miles led a visual-fueled workshop on brand building through Instagram, and viral video architect Rob Bliss offered his tips, insights and strategies on how to produce, capture and deploy video content with shares and views in mind.

The show got underway on EventTech’s official campus with the opening reception where attendees were able to grab a drink, nosh on some pizza get their first crack at testing out the cutting-edge event technologies on display. Family Industries was also back by popular demand with its live custom t-shirt silk-screening experience.

If you haven’t already, check out our Instagram and Twitter feeds for all the action from the show. And be sure to come back here again tomorrow for our update of day two at EventTech.


See also:
• EventTech 2015: Everything You Missed on Day Two
• EventTech 2015: Everything You Missed on Day Three
• Winners List: 2015 Event Technology Awards

Jessica Heasley
Posted by Jessica Heasley

Jessica worked for more than 15 years in marketing and events before joining Event Marketer in 2007. She earned her master’s degree from t he Columbia University Graduate School of Journalism and her bachelor’s from the University of Washington (go Huskies!). Her last gig before coming to Red 7 was at Psychology Today magazine. Her proudest professional accomplishments include fixing a branded 1972 VW bus accelerator pump on the side of a highway in South Carolina with a paper clip and some string the night before a 30-city college tour; convincing Dr. Laura that she wasn’t writing a piece about lusty event marketers having lurid affairs on the road (which she kind of was); and, while at an independent film dot-com called AtomFilms, using about fifty bucks worth of chocolate chip cookies and a couple gallons of milk to lure film festival attendees away from Steven Spielberg’s (now defunct) big budget “Pop! Multimedia” booth to her company’s tiny living room event space. Although she is a native of Seattle, she never once owned an umbrella or rain boots until she moved to Brooklyn, where she currently resides with her husband and daughter. She was born in Everett, WA, home of the pulp mill.
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