Influencer Event Brews Content For Pure Leaf
To give the launch of its first-ever TV spot a boost and set its product…
Toyota Beacons Offer Insights Into Visitor Behavior
For years marketers have relied on video, surveys and anecdotal data to gauge in-booth engagement…
Off-Roading In Manhattan With Camp Jeep
Automakers at this year’s New York International Auto Show (April 2-12) had plenty of engaging…
Sperry Embarks on a User-Generated Content Adventure
Sperry is on a mission—to refashion itself from a yuppie boat shoe associated with the…
Five Ways The ‘Unsexy’ Brands Are Going Bold
It’s not easy convincing consumers that washing clothes, masking odors and using disposable underwear can…
Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs
Beatport, a 10-year-old online music service brand known as the “home of electronic music,” reintroduced…
Weighing In: The Pepsi and NBA Sponsorship Deal
Pepsi on April 13 announced it was taking over sponsorship rights of the NBA, leveraging…
Viral Video Q&A: The Rules of ‘Contagious Content’
The digital era demands a new way of thinking about brand and content marketing. Our…
Kipling Launches Surprise And Delight Campaign
What started last year as an experiment in “making happy” on a block in San…
Fiskars Expands Mobile Tour For a Second Season
Fiskars, a leading global supplier of home and garden products, is once again pruning its…