How Goodyear Boosted Employee Engagement
For Goodyear, the sponsorship of the new Akron Marathon Rubber City Race Series Half Marathon…
Women in Events Offer Their Six Top Career Tips
The work of an event marketer is challenging enough, let alone trying to achieve that…
AOL Supersizes the Mobile Experience
Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big”…
Three Lessons from Harley-Davidson’s Global Tour
Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged…
Air France Brings French Culture to New York
France is having a Big Apple moment. First, there was the France Run and festival…
How Amex is Scoring with a NFL Partnership
The American Express partnership with the Seattle Seahawks, which launched in late September with the…
Pandora Throws a Block Party for Listeners in L.A.
Pandora on Aug. 15 hosted a line-up of six chart-topping artists and offered a platform…
Steal-Worthy Experiential Cues from One World Observatory
You have to look up at least twice. Standing outside the new One World Trade…
EM All Access: Inside Intel’s ‘Unscripted’ CES Strategy
In this episode of EM All Access, Intel Program Manager, Corporate Event Marketing Victor Torregroza…
Nine Ways Brands Leverage Music to Draw Millennials
Music is a common thread that ties people of varying interests together. But in the…