Three Insights from Motorola on Experiential in Retail
Think about a traditional telecomm store and rows of devices under stark lighting might come…
EM All Access: IBM’s Tips for Smarter Social
In this episode of EM All Access, IBM Program Director, Global Events Erin McElroy talks…
Palm Springs Stages the Ultimate Ice Breaker
To promote the launch of JetBlue’s new direct flights from New York to Palm Springs,…
Inside Hearst Men’s Group’s Trade Shows Activations
The Detroit Auto Show may have always been a key stop for editors at Hearst…
U.S. Cellular Returns to Winterfest with a Music Chalet
U.S. Cellular returned as presenting sponsor of Oregon Winterfest this month with a slow-motion video…
Q&A: Reebok Discusses its Return to Fitness
In the 1980s, Reebok was a fitness-focused company at the forefront of the women’s aerobics…
EM All Access: Google Talks Data and the Future of Events
In this follow-up episode of EM All Access, Google Program Manager, Events Technology Chris Tillman…
How Brands are Using Alternative Housing in Events
Oscar Mayer cooked up a satisfying solution for fans eager to stay in sold-out San…
Syfy Reaches Millennials On Campus and Via Social Media
To connect with younger audiences and create buzz for its sexy new show, “The Magicians,”…
How Oxygen ‘Prancified’ Morning Travel in Manhattan
To generate hype for “The Prancing Elites Project,” Oxygen Media on Jan. 19 “prancified” New…