How to Turn a Single Event into a Viral Sensation
What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver…
Delta Fires Up Campus Tailgate Events with the Celebration Grill
Delta Air Lines has landed at five universities this fall with its Delta Celebration Grill,…
Hyundai Sends Music Fans on a Scavenger Hunt
Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to…
Modelo Taps Into Beer Drinkers’ Creative Side
Modelo Especial is a beer brand that takes its glassware pretty seriously. For the past…
SELF and Fidelity Women’s Event Offers Lessons on Success
Financial fitness and career advice were top of mind at a discussion and networking event…
Beyond the Touch Screen: A Guide to Tangible Event Experiences
“Tangible” is the new “touch,” according to James Patten, founder and principal at Patten Studio,…
Skinnygirl CEO Takes on a Brand Ambassador Role
Most consumers think of Skinnygirl strictly as a cocktail brand that produces low-calorie alcoholic beverages.…
Lean Cuisine Scales New Messaging with an Art Wall
Following a dramatic rebrand this summer, Lean Cuisine on Oct. 26 activated an art installation…
AT&T U-verse Draws Consumers with Graffiti Art
The sky was the limit for AT&T U-verse at the Austin City Limits Music Festival,…
How Activision Deployed ‘Dramatic Agency’ to Engage Fans
Activision’s Call of Duty: Advanced Warfare experience at E3 last year engaged fans as never…