Flyover: Netflix's 'House of Cards' #FU2016 Activation

Netflix House of Cards Campaign

Flyover: Netflix’s ‘House of Cards’ #FU2016 Activation

To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the home state of the series’ main character Frank Underwood (played by Kevin Spacey). Check out more here.



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