Mophie Evolves its Strategy at SXSW with Device-Saving Dogs

Mophie Evolves its Strategy at SXSW with Device-Saving Dogs
Mophie Returns to SXSW Strategy with Device-Saving Dogs

Mophie Evolves its SXSW Strategy with Device-Saving Dogs

There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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