Five Predictions on How Smart Watches Will Impact Events
You’ve got one. Your neighbor can’t stop talking about his. And more and more, you’ll…
EM All Access: Oracle’s Tips for Keeping Event Content Fresh
In this episode of EM All Access, Oracle Content Marketing Director Paul Way shares his…
Google Chromecast Drives Trial at Music Festivals
To connect with tech-savvy consumers, Google took its Chromecast and Chromecast Audio streaming products to…
Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt
In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the…
Love Finds a Way with Snuggle’s #BearYourHeart Campaign
A frigid February morning in New York City was no match for the warmth of…
Special Report: Super Bowl 50
Super Bowl 50 may have taken place, officially, at Levi’s Stadium in Santa Clara, but…
Experiential Touchpoints Drive Nielsen Pre-Grammy Event
Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers…
FOX Sports’ Daytona 500 Stunt Gets ‘the Boot’ in NYC
FOX Sports got New Yorkers’ motors running Feb. 16-19 with a NASCAR stunt in one…
EM All Access: Inside UFC’s RFID-Driven Sin City Takeover
In this episode of EM All Access, VP Global Brand Marketing Jessica Roosli takes you…