How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.) The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship of the Northside Festival with a beefy series of physical challenges. And EM was there to capture the action—meat sweats and all. Here are scenes from the brand’s fifth annual National Jerky Day celebration.