EM All Access: Inside LG’s Scalable NCAA Sponsorship
In this episode of EM All Access, LG Director Consumer Promotions, Sponsorships and Events Michelle…
Pizza Hut Engages Gamers with a Retro Arcade
Pizza Hut geeked out with the best of them Aug. 7-9 as title sponsor of…
Pancake Selfie Tour Helps Holiday Inn Express Go Viral
Holiday Inn Express on Sept. 2 launched the Pancake Selfie Express, a 4,000-mile, nine-city tour…
EM All Access: Microsoft’s ‘Portfolio Perspective’
In this episode of EM All Access, Microsoft General Manager-Events Scott Schenker talks about why…
Bonnaroo Photo Tour: Take a Spin Around the Farm
Marking its 14th year June 11-14 at Great Stage Park, an ever-growing 700-acre farm in…
American Express Transforms Tennis with Interactive Water Projection
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept.…
Nine Strategies For Mastering Celebrity Chef Partnerships
Event marketers are constantly conjuring up creative ways to connect with consumers, but at the…
Citrus in the City: Sanpellegrino’s Sampling Grove
To bring its “The Life Deliziosa” campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an…
Liquor Sampling Tips from the Pros at Patron
From its tasty tequila-infused desserts to its popular Muddle Your Mojito stations, when it comes…
Goodyear Makes Connections as Rubber City Race Series Sponsor
Multiple touchpoints and volunteerism helped Goodyear Tire and Rubber Company leverage a foot race sponsorship…