What Happened to ‘Going Green’ in Events?
Seven years ago we published a comprehensive report on the State of Green meetings and…
Inside Microsoft’s Retail Experience at CES 2016
The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s…
Photo Tour: The ‘Hunger Games’ Exhibition
The Hunger Games: The Exhibition experience attracted droves of fans to Discovery Times Square to…
‘Hunger Games’ Exhibition Catches Fire
As fans of “The Hunger Games” across the world ramped up for the Nov. 20…
Special Report: How Oracle is Transforming OpenWorld
The thought of somebody like me attending Oracle OpenWorld this past October at first seemed…
Four Ways to Make Your Keynote Speech Short and Sweet
We tapped Cisco, SAP and Microsoft in our December issue to uncover how event marketers…
How Microsoft’s Ignite Conference Consolidated Six Events into One
Inside the methodology and the motivation with head of events Scott Schenker The subject line…
Microsoft Defines the Four Ps of Experiential Marketing
Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and…
Acrobats Bring Success Factors Messaging to Life
To highlight its acquisition by SAP and establish itself as a leader in the human…
The Five Most Buzzed About Bloopers of 2015
We’re often reminded at the beginning of each new year that this is a time…