Tech Breakdown: Amex’s US Open Water Wall
American Express is known for its ambitious activations, and on Aug. 26 at the American…
Five Tips for Leveraging Real-Time Video to Build Event Buzz
As photos give way to video as the sharable medium of choice, event marketers are…
Ford’s College Ambassador Challenge Picks up Steam
The Ford College Ambassador Challenge, which wrapped in November and is in the voting phase…
Plated Tour Helps Consumers Cook More, Live Better
Upscale dinner delivery service Plated recently put its meals on wheels for a nine-city mobile…
How to Turn a Single Event into a Viral Sensation
What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver…
Delta Fires Up Campus Tailgate Events with the Celebration Grill
Delta Air Lines has landed at five universities this fall with its Delta Celebration Grill,…
Hyundai Sends Music Fans on a Scavenger Hunt
Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to…
Modelo Taps Into Beer Drinkers’ Creative Side
Modelo Especial is a beer brand that takes its glassware pretty seriously. For the past…
SELF and Fidelity Women’s Event Offers Lessons on Success
Financial fitness and career advice were top of mind at a discussion and networking event…
Beyond the Touch Screen: A Guide to Tangible Event Experiences
“Tangible” is the new “touch,” according to James Patten, founder and principal at Patten Studio,…