What’s Driving Honda’s Thriving Music Strategy
Honda on March 22 announced at a “Race Cars and Rock Stars” press event at…
Eight Insights on How to Succeed in the B-to-B Event Marketing Space
In our April issue, we will feature our picks for the 2016 B-to-B Dream Team—the…
Cool Effect Addresses Climate Change at SXSW
According to the Yale School of Forestry and Environmental Studies, there are over 130 million…
Mophie Evolves its SXSW Strategy with Device-Saving Dogs
There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out…
How Properties Like CrossFit are Changing Sports Sponsorships
Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind.…
EM All Access: How SXSW Enhances Attendee Experiences with Beacon Technology
In this episode of EM All Access, SXSW Director of Technology Scott Wilcox talks about…
Inside American Greetings’ Analog SXSW Experience
American Greetings sent some ripples through the digital world of South by Southwest Interactive with…
Flyover: Netflix’s ‘House of Cards’ #FU2016 Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped…
Netflix Disrupts a Primary Debate with ‘House of Cards’ Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped…
EventTech 411: Aerial Devices and Social Sharing
From the creators of EventTech, the industry’s largest learning lab on event technology and live…