Kia’s Event Series Connects with African-American Consumers
With 20 million media impressions and a 100 percent sentiment score, Kia Motors’ Inspirationally Crafted…
Why a Low-Tech Strategy Gave Amex OPEN an Edge at CES
There was more going on at the American Express OPEN booth at CES than met…
Five Insights on Sustainability in Event Marketing
In our December issue, we explored the evolution of eco-friendly practices in event marketing and experience building.…
Eight Strategies for Leveraging Virtual Reality
The November release of the Samsung Gear VR marked the beginning of what is bound…
Super Bowl City: Scenes from Inside the Free Fan Village
Super Bowl City presented by Verizon, the Super Bowl 50 Host Committee’s free event located…
Spirits Marketers Leverage the Allure of the Speakeasy
The speakeasy has appealed to the drinking public since the prohibition era, when hidden bars…
18 Tips for Keeping Your Longest-Running Programs Fresh
Some experiential programs are just too good to execute once and leave behind. The strategy…
How Lowe’s Built a ‘Village’ with Half the Booth Space at CES
Lowe’s Home Improvement store returned to CES 2016 in Las Vegas to showcase its Iris…
Moto Shop Immerses Patrons in Customization
To bring the stylish and customizable elements of its devices to life and to pilot…
Three Ways Oracle Maximizes the Reach of OpenWorld
Oracle OpenWorld is more than just a mammoth technology conference that takes place over five…