Seven Reasons Golf Fans Love Wells Fargo’s Social Media Hub
The social media hub at the Wells Fargo Championship this year generated record social sharing for…
Arbella Teaches a Mobile Course in ‘Distractology’
Relaunching a six-year-old program with a fully integrated campaign strategy that mixes a mobile experience…
Audi Embraces its Roots with an LED-Powered Art Exhibition
Audi has been associated with LED technology since becoming the first brand to introduce LED…
Organic Valley Pop-Up Charges for a Taste of its Product
Organic Valley, the natural foods brand, for two days in April activated a pop-up coffee…
AOL Activates a NewFront Block Party in NYC
Ditching staged presentations in favor of block party-style interactions, AOL transformed South Street Seaport in…
How Marie Claire Disrupted the Woman’s Conference
Transforming robotic networking into a bicoastal adventure, Marie Claire on March 21 connected 100 women…
Photo Tour: What You Missed at EMS
We came, we saw, we conquered… Denver, baby. The Experiential Marketing Summit, which took place…
Splendid ‘Spreads Softness’ with New Campaign
Upscale fashion brand Splendid, a division of VF Contemporary, on May 17 launched a campaign…
Three Insights on Fan Experiences from Red Sox CMO Adam Grossman
In April the Boston Red Sox installed a virtual reality dugout activation at Fenway Park,…
Mobile Tour Teaches Students About Skilled Labor Careers
With 82 percent of manufacturers reporting a shortage in skilled production workers, and more than…