Q&A: Reebok Discusses its Return to Fitness
In the 1980s, Reebok was a fitness-focused company at the forefront of the women’s aerobics…
EM All Access: Google Talks Data and the Future of Events
In this follow-up episode of EM All Access, Google Program Manager, Events Technology Chris Tillman…
How Brands are Using Alternative Housing in Events
Oscar Mayer cooked up a satisfying solution for fans eager to stay in sold-out San…
Syfy Reaches Millennials On Campus and Via Social Media
To connect with younger audiences and create buzz for its sexy new show, “The Magicians,”…
How Oxygen ‘Prancified’ Morning Travel in Manhattan
To generate hype for “The Prancing Elites Project,” Oxygen Media on Jan. 19 “prancified” New…
TiVo Riles up Moviegoers with Commercial Interruptions
TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder,…
Special Report: The 2015 Experience Design Awards
At Event Marketer, we like to give credit where credit is due. So last fall,…
Fresh Step’s Catdance Film Festival Returns to Sundance
Sundance Film Festival attendees traded popcorn for tuna treats at a different kind of independent…
EM All Access: Designing Events with Data, the Google Way
In this episode of EM All Access, Google Program Manager, Events Technology Chris Tillman talks…
NFL Experience: Activations at Moscone Center
About a 20-minute walk south from Super Bowl City was the NFL Experience driven by…