How to Turn Influencer Events into Shareable Adventures
Engaging influencers through live experiences is quickly becoming one of the smartest ways to augment…
Brands Take on the World Maker Faire in New York
The Maker Movement is captivating consumers worldwide and, according to some experts, could soon become…
Adobe Turns Student Works into Immersive Art Installations
Adobe juxtaposed the beauty of some of the world’s most fragile landscapes with the booming…
myCharge Asks Consumers to Charge It Forward
The idea of “paying it forward” takes a twist in a new grassroots campaign by…
Propel Water’s Co:Labs Fitness Events Hydrate a New Formula
Propel is promoting the reformulation of its flavored water product (now with more electrolytes) with…
Toyota Hosts Adventure Influencers at Hotel Tacoma
More than 80 dirt-sport athletes, outdoor adventurers and social media influencers headed to the desert…
Lush Highlights its Handmade Cosmetics at ‘Lush in the Park’
Cosmetics retailer Lush offered Chicagoans some “good, clean fun” May 4-6 with a quirky pop-up…
Student Inspires U by Kotex Period Shop Pop-Up
Any woman with a monthly cycle knows that it involves much more than feminine care…
Why Brands are Falling in Love with the Maker Movement
With the mass-market release of 3D printers, drones and other tools that are transforming consumers…
Go Time: Eight Ways to Engage Commuters
Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time…