New England Coffee Brews up a B-to-B-to-C Sampling Tour
New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign…
Women in Events Talk Industry Challenges
We speak to female marketing executives at major companies throughout the year about the campaigns…
HP Hosts an ’80s-Themed Training Event in Toronto
HP armed its sales force with information about its print security offerings at an ’80s…
Event Design Tour: Beauty Editors Explore Maison Lancôme
Beauty editors and influencers on June 14 explored Maison Lancôme Paris at the Academy Mansion…
IBM Live-Wires its Tony Awards Sponsorship Watch Party
IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer…
Key Partnerships Boost Bermuda’s Summer Fridays Campaign
The Bermuda Tourism Authority wants New Yorkers to ditch their offices on Friday afternoons this…
Photo Gallery: Inside Jack Links’ Ultimeat Meatathon
How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack…
10 Pop-up Strategies that Yield Lasting Impressions
From food to fashion to feminine care, brands of every variety are executing pop-up strategies…
Data-Driven Storytelling Fuels Spotify House at Cannes
Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of…
Sanpellegrino Reinforces the Joy of Wandering ‘the Italian Way’
Sanpellegrino, the Italian sparkling fruit beverage brand, on June 14 held a launch event in…