Ben & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City
Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal…
Virtual Reality Takes Dermatologists Through Teen Skincare Worries
Most people think of virtual reality as an entertainment platform, but Aqua Pharmaceuticals’ virtual reality…
Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences
Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a…
SXSW 2017: Step Inside Intel’s AI Lounge
In a world often frightened by the concept of Big Brother and the growing impact…
Adobe BASH: Inside the Industry’s Biggest After-Hours Event for Creatives
It was a balmy night on San Diego Bay. Lights twinkled in the distance and…
SXSW 2017 Part Two: Five More Must-See Activations
We continue our coverage of SXSW 2017 with a look at another handful of killer…
Why Big Brands are Banking on College Campus Ambassadors
College students are a desirable demographic for marketers who each fall pack up their samples…
SXSW 2017 Part One: Five Can’t-Miss Activations
It’s mid-March in Austin, and that can only mean one thing: the South By Southwest…
Q&A: Heineken’s Pattie Falch on What’s Brewing for 2017
Heineken kicked off 2017 with some tasty news. Its Heineken Light brand in February replaced…
YouTube Creators Curate Tiny Homes for a Google Product Block Party
Google showcased the synergy between two of its products, Google Home (a hands-free speaker and…