Colossal Clusterfest: Comedy Central Brings Three Classic Comedy Series to Life
Large-scale music festivals abound these days, but as its consumer data continued to indicate a…
Three Lessons in Launch Events From Perrier’s Pop-Up
Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for…
Street Stunts Give New Yorkers a Taste of Alabama
Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer…
The 2017 It List: Recognizing the Top 100 Event Agencies
With hundreds of applications, it was no easy task to select the agencies featured in…
Inside Six Brand-Artist Collaborations That Rocked the Industry
Artist collaborations provide brands with an authentic opportunity to engage fans in a critical passion…
Charmin’s Van-GO Offers a Flushing Spin on the On-Demand Service Trend
New Yorkers know it’s not always easy to find a (clean) public bathroom, so Charmin,…
Purchasing Power Engages Clients with its First Experiential Tour
Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with…
Summer of Mars Experience Tour Targets the Next Generation of Space Explorers
In celebration of the 20-year anniversary of the Pathfinder landing on the “Red Planet,” the…
How S.Pellegrino Elevated Culinary Events by Mining Foodies’ Social Media
S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46…
Photo Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment
Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or…