School Bus Food Truck Sampling Drives Enjoy Life Foods’ Allergy-Free Messaging
Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that…
Coachella 2017 Roundup: Experiences in the Desert
Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of…
Denim Brand NYDJ’s National Tour Encourages Women to Experience Their ‘Perfect Fit’
You know that glorious sensation that occurs every now and again when you slip into…
Experiential In… Chicago
This one-time mobster’s paradise delivers more than good hotdogs and insults at The Wiener Circle.…
Special Report: Best Places to Work in Events 2017
If great work is the calling card of an inspired work environment, the event industry…
LUNA Looks to Extinguish Gender Disparity in the FDNY With a Community Festival and Footrace
Think of New York City and the word “diversity” inevitably comes to mind. But for…
2017 Dream Team: Five Ways to Keep Your Team on Track
Motivating your team is key to the success of any event marketing endeavor. Your team…
Turn Your Next Business Trip Into an Idea-Generating Adventure
Working in the event industry is not for the faint of heart, but one of…
Inside Glade’s Multisensory Pop-up in New York City
To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a…
420: Take the High Road With These Strategies for Executing Cannabis Events
For many people, April 20 is just another day. But for cannabis enthusiasts, it’s the…