Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores

Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores

Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores

Uniqlo’s annual release of its graphic t-shirts or “UT” collection serves as a platform to engage consumers through art, culture and self-expression as the brand partners with different licensees…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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