Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath
Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and…
Cisco Turns Unsung IT Heroes into Caped Crusaders at the Largest-Ever Cisco Live
In a world where IT professionals are often the unsung heroes of an organization, Cisco…
Six Tips for Making Event Content More Instagrammable
Savvy event marketers know that social media is key to amplifying the reach of their…
Gallery: Maestro Dobel Tequila’s Live Artists at Lollapalooza Create the ‘Perfect Blend’
Maestro Dobel Tequila, a Proximo Spirits’ brand, drove home its “perfect blend of artistry and…
Q&A: Viacom SVP Gives the Scoop on Comedy Central’s Colossal Clusterfest Event
The inaugural Colossal Clusterfest, held June 2-4 in San Francisco in partnership with Superfly, was…
Otter Pops Combines its Classic Flavor Ice Brand with the Modern Tiny House Trend
Paying homage to its West Coast roots, the 47-year-old Otter Pops flavor ice brand, a…
Honda Civic Tour This Year Features OneRepublic, Local Culinary High Notes
The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year,…
Six Tips for Reimagining B-to-B Events From the Offbeat C2 Montréal Conference
Acrobats and clowns perform between sessions. Brainstorming discussions are held in chairs suspended 30 feet…
Wholly Guacamole’s Summer Sampling Tour Dips into a Fresh Target Audience
MegaMex Foods’ Wholly Guacamole brand this summer hit the road on a sampling tour designed…
Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More
Many people won’t know exactly what to expect on Monday, Aug. 21, when the total…